HOW IT ALL STARTED…
Joyce has lived in Zandvoort for years and she was always surprised that there are no small boutiques on the beach, as you often see abroad. There were no nice boutiques with jewelry, dresses, etc. Joyce took the plunge and approached a beach bar where she could sell a rack of clothes, some bikinis and jewelry. ‘JOZ at Everywhere’ was born.
It turned out to be a great success and Joyce soon moved to Amsterdam, Laren and Abcoude as a pop-up concept . During her pop-up store in the Berenstraat Joyce actually didn’t want to leave, because the 9 streets has always been one of Joyce’s favorite neighborhoods in Amsterdam. A beautiful building on the Huidenstraat became available and the first real JOZ Amsterdam boutique was a fact. Within 4 months, Joyce made the bold step to take over a building in Berenstraat, and later the Travel Boutique (next to the building on Berenstraat) became available.
In 2024 Joyce decided to focus on the two stores in the Berenstraat and the webshop and closed the boutique on the Huidenstraat. Time for a change!
In 2024 Joyce decided to focus on the two stores in the Berenstraat and the webshop and closed the boutique on the Huidenstraat. Time for a change!
These two boutiques are full of pearls from the collection of beautiful, high-quality brands. Joyce ensures that the most beautiful ‘sweets‘ can be combined with the best and most comfortable basic items. Most brands come from Scandinavia, France, Spain and the Netherlands.
