Over ons

The Birth of a Concept

In the late 90s, the upcoming EDM nightlife demanded more extravagant, fashionable, and fitted clothing for men, a demand unmet by established brands and boutiques. One of our founders recognized this gap and decided to fill it. And thus, our concept was born.

Vintage Inspiration

Many of his friends who were mostly active in the fashion industry visited vintage shops in Paris and London to buy tight shirts and trousers. With that knowledge, he began by carefully selecting, washing, adapting, and branding 70s vintage items. At first, these pieces were sold exclusively to friends, but word quickly spread, and demand grew.